Everything your business puts its name on.
Shirts for the crew. Hats for the counter. A website that works on a phone. We handle the parts of your business that customers judge you on before they ever talk to you.
Michigan · Since 2021
- 01Uniforms & workwear
- 02Business apparel
- 03Hats & team kit
- 04Promotional products
- 05Websites
People decide about your business twice. In person, and on a phone.
From what your staff wears, to what customers take home, to the website they find you through. Most businesses handle those in three different places. We do all three, which is the only reason they end up matching.
01 / Worn
Apparel &
Uniforms
Tell us the job and we will tell you the right garment and the right way to decorate it. Set up once, reordered with a phone call.
- 01Business apparel
- 02Workwear and uniforms
- 03Teams and hospitality
02 / Handed out
Promotional
Products
The things you give away and the things left on a counter. You tell us what it is for, we come back with a few options and pricing.
- 01Pens and drinkware
- 02Bags and giveaways
- 03Gifts and awards
03 / Found online
Websites &
Digital Presence
You tell us about the business and we hand you a finished website. Nobody has to learn a builder or pick a layout.
- 01New sites and rebuilds
- 02Mobile menus for restaurants
- 03Hosting, updates and local search
Whatever your people wear to work.
Tell us the job. A crew of nine, a dining room, a youth team. We come back with the right garment and the right way to put your logo on it. You do not need to know the difference between embroidery and a transfer.
- 01Business ApparelWhat your people wear in front of customers.
- 02Workwear & UniformsFor crews that get dirty and still need to look like a company.
- 03Restaurants & HospitalityFront of house, back of house, and the merch by the register.
- 04Teams & OrganizationsJerseys, names, numbers, and spirit wear for everyone watching.
Nobody wants a website. They want the phone to ring.
So that is what we build toward. A site that makes the business look credible, loads before anyone gives up, and puts calling, finding and ordering one tap away. That is how people actually use a website: standing on a sidewalk with one hand free.
- Looks like a company somebody would trust with a real job
- Works properly on a phone, which is where nearly everyone will see it
- One tap to call you, one tap for directions
- Service lists and menus people can actually read
- Loads fast enough that nobody gives up
- Hours, prices and specials that are right
- Shows up when someone searches your trade and your town
- Somebody local to call when it needs changing
Sites start at $995.
That is a real one page site with your logo, your colors, your hours, a map and a contact form, set up properly and launched for you. Bigger businesses go up from there.
Ferndale, Michigan
NORTHLINE
Kitchen & Bar
On right now
Happy hour
Tue to Fri, 4 to 6
$2 off drafts and cocktails, half price shishitos.
Burger night
Every Tuesday
Smash burger and a draft for $19.
Weekend brunch
Sat and Sun, 11 to 2
Full brunch menu, plus bottomless coffee.
To start
- 12
Charred bread & whipped ricottaVegetarian
hot honey, thyme
- 10
Blistered shishitos
lemon, sea salt
- 21
Half dozen oysters
mignonette, cocktail
- 13
Buffalo cauliflowerSpicy
blue cheese, celery
Handhelds
- 17
Smash burgerPopular
aged cheddar, house sauce, fries
- 16
Fried chicken sandwich
slaw, pickles, hot honey
- 15
Mushroom melt
gruyère, caramelized onion
Mains
- 28
Roast half chicken
schmaltz potatoes, salsa verde
- 24
Cavatelli
sunday gravy, whipped ricotta
- 29
Steelhead troutGluten-friendly
brown butter, capers, greens
Sides
- 7
Fries
malt salt
- 9
Little gem salad
buttermilk, dill
- 10
Charred broccolini
chili, lemon
Big enough to do it right. Small enough to answer.
The point is not how many things we do. It is that nobody should be able to tell your shirts and your website were made by different people.
- One company for all three
- The website, the shirts, the hats and the giveaways come from the same place, which is why they end up matching. Most people come to us for one of them and leave with two.
- We do the work, you don't
- You will not be asked to pick a layout, learn a builder, resize photos or set up analytics. You tell us about the business. We hand you the finished thing.
- You talk to a person
- No ticket queue, no account portal, no chatbot. One number, on every page, answered by the people doing the work.
- It's yours
- Your domain is in your name from day one, the finished site is yours once it is paid for, and if you ever want to move on we hand it over and help. No exit fee.
Most people need more than one thing
- A restaurant
- Website, mobile menu, staff shirts, hats, aprons
- A contractor
- Website, work shirts, polos, jackets, hats
- An auto shop
- Website, technician shirts, office polos, promotional items
Who we work with
- Restaurants
- Bars and taprooms
- Collision shops
- Auto and service
- Contractors
- Landscaping
- HVAC
- Plumbing
- Retail
- Professional services
- whoever else is on the block
The whole idea
We make local businesses look professional.
You should be able to walk in, say “I'm opening in March, make the whole thing look right,” and walk out with a website, shirts on the crew, a logo on the door and something to hand across the counter.